Tag Archives: copywriting

“I just miswrote it.” McCourt Lawyer Changes a Word

Posted on October 6, 2010 by Elizabeth Danziger

What a difference a prefix makes. High-priced attorney changes “exclusive” to “inclusive” in key document. Was this a simple writing error or not? The judge will decide. But we can learn from the case. Continue reading →

Posted in Writing Clearly | Tagged , , | View Comments

“To Die For” — What Are You Saying?

Posted on September 21, 2010 by Elizabeth Danziger

When we write, “I’m anxious to …” or “I’m dying to…”, we create negative images in our readers’ minds. Stay positive in business writing. Continue reading →

Posted in Choosing Words Carefully | Tagged , , , | View Comments

When writing, don’t rush.

Posted on September 16, 2010 by Elizabeth Danziger

In the endless hustle to get work out the door (or onto the email server), we may shortchange the proofreading process. When we do this, errors follow. Here are a few tips: Continue reading →

Posted in Proofreading | Tagged , , | View Comments